Hellas Group team and partners at the Hellas Group booth during the China International Import Expo (CIIE) in Shanghai, presenting “The Best of Greece” across travel and lifestyle brands.

15 ΔΕΚ '25

Hellas Group at the 8th CIIE: The Best of Greece

On November 5th, at the 8th China International Import Expo (CIIE 2025), Hellas Group made its grand appearance once again, continuing its role as a national symbol of Greece and a meaningful connector between Greece and China.

Aligned with China’s “Belt and Road” vision, Hellas Group has become a vital bridge for cultural exchange and economic cooperation, bringing Greek heritage, products, and experiences closer to Chinese consumers and global partners.

As an eight-time CIIE participant, our mission remains clear: to bring “The BEST of Greece” from Greece to China and the world.

Greece Pavilion booth at the China International Import Expo (CIIE) featuring Enterprise Greece and “The Best of Greece” showcase with Greek wine, olive oil, and travel brands.

“The BEST of Greece”, A Portfolio Built on Greece’s Pillar Industries

“The BEST of Greece” represents a complete Greek lifestyle and value system, expressed through four pillars:

Beauty

Korres

Eat

Spirit

Travel

My Odyssey

Hellas Group’s business portfolio covers Greece’s most authentic elements, tourism, hospitality, olive oil, wine, honey, and the deeper layers of Greek wisdom, philosophy, culture, and education. Through vertical integration across production, supply, and distribution, our long-term vision is to share the Hippocratic philosophy of “Healthy and Happy” with China and beyond.

Hellas Group booth at the China International Import Expo (CIIE), showcasing Greek products including Korres, Elaion Olive Oil, Melariston Honey, My Odyssey Travel, and Erosantorini.

Booth Locations at CIIE

Visitors can find Hellas Group at the following booths:

Greece Pavilion

5.2B1-03 (Greece Pavilion)

Ningbo Lantu

Hall 8.2, C6-02 (Ningbo Lantu)

Greenland Group Integrated Exhibition Area

6.2, C4-03 (Greenland Group Integrated Exhibition Area)

Hellas House: Six Years in the Making, Now a Shanghai Landmark

A major milestone in Hellas Group’s China journey is Hellas House, established over six years and recognized today as one of Shanghai’s landmark buildings. Hellas House has been designated by the Shanghai Municipal Commission of Commerce as a “6+365 Days” Trading Service Platform, supporting the year-round spillover benefits of CIIE.

Speakers at the Greek National Reception during CIIE in Shanghai, with Enterprise Greece and Greek National Tourism Organization branding on stage at Hellas House.

The Greek National Reception Returns to Hellas House

During CIIE, Hellas House once again served as the official venue designated by the Greek government and hosted the Greek National Reception organized by Enterprise Greece, a signature moment celebrating Greece–China friendship and collaboration.

Distinguished Guests in Attendance

The reception welcomed notable representatives and leaders, including:

Mr. Makis Karteros, Representative of Enterprise Greece
Mr. Pavlos Mourmas, Director of the Greek National Tourism Organization in China
Mr. Spyridon Kritikos, Greek Consul General in Shanghai
Director Jin, Changning District Commerce Commission
Huajia Weng, Former Deputy Governor of Changning District and Chairman of CPPCC Putuo District

Voices from the Reception

Hellas Group Founder & CEO Mr. Pavlos Kontomichalos, together with Ms. Sophia Kontomichalou, President of Hellas Group, shared the story behind Hellas House and the purpose behind every step the Group takes: to offer genuine support, elevate education and lifestyles, and bring the BEST of Greece to China and the world.

A Shared Mission for Long-Term Cooperation

Speakers emphasized two consistent goals behind Greece’s presence at CIIE 2025:

Strengthening investment and tourism ties between China and Greece
Supporting Greek enterprises operating in China with long-term stability and growth

Leaders also highlighted Hellas House as a continuing bridge for trade cooperation, cultural exchange, and friendship, while looking toward future opportunities for deeper collaboration.

An Immersive “BEST” Experience: Taste, Culture, and Connection

Guests enjoyed an evening designed to feel like Greece, without leaving Shanghai.

Greek Wines, Delicacies, and Meaningful Conversations

During the reception, guests sampled a curated selection of Greek wines and delicacies, while networking in a relaxed, welcoming atmosphere.

Guided Cultural Experiences Inside Hellas House

Attendees also joined a “BEST” experience visit across Hellas House exhibits and halls, learning the cultural stories behind each space and deepening their appreciation of Greek heritage.

A Show-Stopping Finale: Fashion, Gifts, and Celebration

The evening reached its peak with a spectacular fashion show featuring “God” and “Goddess” attire, blending Greek mythology with modern aesthetics.

Lucky Draw Highlights

The reception closed on a high note with an exciting lucky draw, featuring prizes including:

Hellas Group Product Gift Set (valued at 2000 RMB)
Paradox Museum tickets
Juneyao Airline Shanghai–Athens double round-trip ticket (sponsored by the airline)

Conclusion

China and Greece share a long-standing friendship, and that relationship continues to grow through culture, tourism, trade, and people-to-people connection. With Greece participating in CIIE for eight consecutive years, Hellas Group remains proud to serve as a bridge that turns shared values into real cooperation.

The Greek National Reception welcomed nearly 300 guests, including entrepreneurs, trade institutions, and media representatives, reflecting the strength of this ongoing partnership.

Visit Us at CIIE

Hellas Group’s booths are open from November 5th to 10th. We warmly welcome friends from around the world to visit, connect, and experience “The BEST of Greece.”