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Hellas Group Happy New Year 2026 greeting card in red and gold, featuring “Happy New Year,” Chinese New Year text, a horse motif, and subtle fireworks.

31 DEC '25

Hellas Group New Year Message 2026

Hellas Group will promote the Hippocratic philosophy of a healthy and happy lifestyle, further strengthen its brand presence, expand its influence, and The New Year of 2026 is approaching. On behalf of Hellas Group, I would like to extend my sincerest New Year greetings and best wishes to all of you!

Looking Back on 2025

2025 was a year of steady progress and strategic consolidation. Amid changing external environments, Hellas Group remained true to its original mission, turning challenges into opportunities and reaping results through persistent effort. We have consistently brought the vision of “The BEST of Greece” to China and the world. Not merely as a concept, but as a practice deeply rooted across cultures. Today, with a global presence anchored in key cities across the Americas, Asia, and Europe, forming a “three-pronged” network, we continue to promote Greece’s high-quality industries and cultural heritage onto a broader international stage.

2025 Highlights Review

At the 8th China International Import Expo (CIIE), held from November 5 to 10, 2025, Hellas Group participated for the eighth consecutive year, showcasing a diverse range of products across Greece’s key industries and promoting “the BEST of Greece”, featuring authentic Greek IP-inspired products.

B – Beauty

The Greek heritage skincare brand “Korres” is dedicated to integrating Greece’s natural skincare philosophy into the daily lives of Chinese consumers. Korres showcases the unique charm of Greek philosophy and aesthetics.

E – Eat

Hellas Group promotes high-quality Greek products to China, Asia, and global markets, including the world-exclusive Baby Olive, premium extra virgin organic olive oil “Elaion,” honey from citrus and pine forests “Melariston,” and top-tier wine brand “Tselepos,” sharing the Mediterranean diet and a healthy lifestyle.

S – Spirit

  • In 2024, the immersive creative space “Paradox Museum” opened in Shanghai, blending education and entertainment, with plans to expand to more cities across Asia.
  • From January 17 to March 9, 2025, the charity exhibition “The Great Aegean Civilization” invited visitors to experience the origins of Western civilization in a fully immersive way, while also partnering with the “Cao Peng Foundation” to support children with autism, extending acts of kindness.
  • From April 9 to 12, 2025, Delphi hosted the 10th Delphi Economic Forum in the ancient Greek city of Delphi. Amid tense global tariff policies, Hellas Group leveraged Greek wisdom to build new channels for cooperation between China, the US, and Europe, strengthening Sino-Greek friendship.
  • From May 29 to June 29, 2025, the exhibition “Dialogue with Civilization”, featuring Greece as the guest of honor, presented a cross-temporal cultural feast. It showcased Greece’s long history and remarkable civilization.
  • During the Mayor of Athens’ visit to Shanghai, a reception was held at Hellas House. On this occasion, the Sino-Hellenic Female Leaders Club was officially launched. Inspired by the Forbes co-created theme “Learning from History to Guide the Modern World,” the initiative draws on ancient wisdom to awaken and empower female leadership.
  • On November 15, 2025, the Sino-Hellenic Female Leaders Club successfully hosted its first “Her Power” Charity Music Party. We used music as a bridge and charity as a bond to create a warm, healing experience for all participants.

T – Travel

  • As a brand and a Virtuoso Asia-Pacific preferred partner, “MY ODYSSEY” offers tailor-made deep-dive journeys to Greece and the Mediterranean for China’s elite. The ultra-luxurious 7-star hotel series “Erosantorini” ensures that every guest enjoys meticulous and personalized luxury care.
  • Since April 2, 2024, Hellas Group, in partnership with Juneyao Airlines and Athens International Airport, has launched a direct Shanghai–Athens flight, a milestone collaboration that not only strengthens the bridge of Sino-Greek cultural exchange but also injects new vitality into Greece’s tourism industry.
  • On January 23, 2025, Athens Mayor Mr.Haris Doukas and Shanghai Mayor Mr.Gong Zheng signed a sister city agreement at Athens City Hall. Together, we are promoting comprehensive cooperation in tourism, culture, sports, entrepreneurship and innovation, education, urban development, and climate response, marking a new phase in the two cities’ collaboration.
  • Hellas Group has organized numerous exchanges and cooperation initiatives between Shanghai, other Chinese cities, and Greek institutions in tourism, culture, investment promotion, museums, media, marathons, and sports. By building platforms for connection, Hellas Group facilitates Sino-Greek cultural and economic cooperation from the central to local governments and from official channels to civil society, achieving comprehensive, multi-level engagement.

Looking Ahead to 2026

A new year brings a fresh start! Hellas Group will continue to uphold its mission of “the Best of Greece” to China and the world. Promoting the Hippocratic philosophy of a healthy and happy lifestyle, further strengthening its brand presence, expanding its influence, and delivering exceptional products and services to consumers in China and across the globe.

2026 Plans and Milestones

In 2026, Hellas House, the flagship hub of Hellas Group in China, will complete a comprehensive upgrade and renovation. Ktima Tselepos Driopi Nemea Agiogitiko Dry Red Wine Experience Center and Santorini Assyrtiko Dry White Wine Experience Center are set to open soon. While new branches of the Paradox Museum in Chengdu and Shenzhen are on the way. At the same time, the Hellas Foundation will officially begin operations. Plus, Elaion Olive Grove is developing a market experience center. Myodyssey continues to maintain growth in the European and American markets while focusing on expanding China’s in-depth travel market. Erosantorini will continue to position itself as a global ultra-luxury boutique destination. Hellas Group’s goal remains unchanged. To continue advancing the “B.E.S.T.” strategy and bring the very best of Greece deeper into China’s mainland market.

Thank You Note

Finally, I would like to extend my heartfelt thanks to all our leaders, partners, and every member of Hellas Group! It is your hard work and selfless dedication that have allowed the Group to grow and thrive amid fierce market competition.

Final New Year Wish

I sincerely wish everyone:

Happy New Year, may all your wishes come true. Wish you all a 2026 filled with “Health and Happiness”！

— Hellas Group